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Posts: 11322
01/05/10 11:46 AM
Almost Human!
paulssoutherngal wrote: "Being a part of the big game gives us access to nearly 100 million viewers. We're taking this opportunity to reach as many fans as possible to promote our innovative Dr Pepper Cherry flavor and celebrate our 125th Anniversary. This is just the right ad at just the right time," said Tony Jacobs, vice president of marketing for Dr Pepper. "When Gene Simmons recruited his band mates to join him in the campaign, we knew it was a perfect combination for a Super Bowl ad - a flavorful new product and flavorful characters," said Jacobs.
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