Norman Seeff: The Hotter Than Hell photo shoot was done at the Raleigh stages in Hollywood. The front and back cover were shot on the same day. I had just come back from Japan and met one of the great Japanese artists, Tadanori Yokoo. He was a combination of Timothy Leary, Andy Warhol, and Picasso. I think the way KISS were dressed and who they were suggested to me that Yokoo's work would be an ideal direction for them. As we went further, I thought "Why not put the title in Japanese as well?" I called in a brilliant designer, John Van Hamersveld, to do the design. The album's title dictated the party shot, the Satyricon fantasy concept for the back cover. My whole approach is forging a creative partnership with people, it's very free-form. I made it clear that this is a stage for creative improvisation. KISS were doing a rock 'n' roll ballet for the shoot where each of the individuals were playing a part. It was incredibly exciting, they worked so well off of each other. They came in and they delivered.